OBJECTIVE: WETEX is one of the largest Exhibition in Middle East in Water, Energy, Technology and Environment sectors. Agency task was to Generate awareness, stimulate interest in B2B segments, attract Exhibitors and Visitors by betting registrations target by10%.
Water, Electricity, Technology Professionals
Year on year growth of online registration
Year on year growth in visitors attendance
Increase in media buying efficiency through Markets optimization
Agency acquired the account after 10 years of activity with stagnant growth of visitors and had to focus on cost optimization and lead generation.
Performance approach on Digital: Search, Retargeting, B2B Social Media and Programmatic brought 60% of Online Registrations with a 15% Conversion Rate and 33% reduction in Cost per Acquisition in 3 months
Created a special segment on Dubai Eye in the morning business breakfast segment in addition to promos, live reads, special features and live broadcasts from the exhibition.
Belly bands on Al Bayan & Khaleej Times & Website Takeovers on Digital.