Analytical tools and approaches in recent years have offered marketing professionals unprecedented decision-making power and ability to quantify Marketing ROI. We believe that great insights can lead to great strategy and result in bigger wins that are measurable. By applying an integrated analytics approach, anchored in strategy and utilizing multiple streams of data, we are able to create a blueprint of the best audience for each
product, service and message.
This enables us to leverage insights and identify the ideal contextual environment for each campaign to help our clients make better informed decisions.
While we rely on analytics to reveal the insights needed to build successful campaigns, we also benchmark our proven media strategies against our clients’ business objectives, which all play a strategic role in our planning approach. By clearly understanding how our clients define success, we are able to deliver on our promise to help them transform their business and outperform their competitors.
Consumers are spending more time and money on social and digital media, particularly in the MENA region where mobile penetration is one of the highest in the world. With traditional media under tremendous pressure from increased consumer online media consumption, it’s important to be digital first. We apply our deep understanding of how consumer decisions are made online, and more importantly, how they are constantly changing. Traditional approaches just don’t cut it anymore. We see the evolving digital media as an opportunity to assess trends and new developments that impact advertising strategies across media channels. We harness the power of technology to identify integrated digital marketing campaign opportunities that maximize our clients’ outreach, increase website conversions, attract more visitors to their platforms, optimize target consumer engagement and elevate campaign visibility to new heights.
Strategic media placement is a sport we thrive on and one through which we leverage our longstanding relationships with media to negotiate high-impact campaign rollout opportunities for our clients. While spending power is frequently perceived as key, our goal is to create disruption through innovative buying strategies that deliver our clients’ messages directly to their targets in the most effective and efficient manner possible, no matter the medium. Be it traditional, social or digital media, advertising must stimulate and drive consumer consideration.
This too, is non-negotiable.