INTERNATIONAL CAMPAIGN
OBJECTIVE: Mubadala is a global investment company that invests in more than 50 countries across multiple sectors. Our task was to awareness among qualified investors and technology/investment professionals, remarket and engage them over 5 supporting video stories of Mubadala companies.
target segment
Investors
Business & Finance professionals
C level executives
+60%
Brand Uplift at Global level
+150%
Uplift in total engagements
+120%
Increase media buying efficiency through market optimization
the solution
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The first global campaign of a Global Player, looking to tap into strategic markets where investments and strong partnerships have been developed.
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Through an offline mix selection of leading business publications on print and a digital mix including SEM, Premium Publications, Display, Social Media and Video networks
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we reached over 49M+ people, 17M+ completed views, 5.5M+ engagements in UK, US, France, Spain, Brazil and China.
