OBJECTIVE: Mubadala is a global investment company that invests in more than 50 countries across multiple sectors. Our task was to awareness among qualified investors and technology/investment professionals, remarket and engage them over 5 supporting video stories of Mubadala companies.
Business & Finance professionals
C level executives
Brand Uplift at Global level
Uplift in total engagements
Increase media buying efficiency through market optimization
The first global campaign of a Global Player, looking to tap into strategic markets where investments and strong partnerships have been developed.
Through an offline mix selection of leading business publications on print and a digital mix including SEM, Premium Publications, Display, Social Media and Video networks
we reached over 49M+ people, 17M+ completed views, 5.5M+ engagements in UK, US, France, Spain, Brazil and China.