Jawwy TV
OBJECTIVE: Jawwy TV is an over the top media mobile app, part of STC, the largest Telco in KSA. Its objective was to generate awareness on product launch along with generating subscriptions at scale.
target segment
Urban Millennials
Movie & Series TV Enthusiasts
Shoppers & Mall Visitors
MARKET GCC
-66%
Reduction in Cost per subscription
2X
Increase in lifetime value
+120%
increase in media buying efficiency through channels optimization
the solution
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Agency acquired the account in a critical stage and had to focus on Performance, Product, Attribution priorities by looking at Growth. Despite the strong competition in the industry (Netflix, Starz Play, Wavo), Fusion Five successfully planned and executed Market Entry in KSA, Kuwait and Bahrain pushed through a mix of awareness and performance media.
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Digital Channels: Search Engine Marketing Pull Strategy, Display, Social Media and DSPs Push Strategy, Video Engagement and Reach.
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Attribution & Visualization: advanced third parties solutions such as Mixpanel, Kochava, Google Analytics, Funnel have all been leveraged.
