FACEBOOK RAMADAN CONVERSION LIFT
OBJECTIVE: Jawwy TV, leading VOD platform in GCC, was looking to increase its Subscribers base and Users Retention during Ramadan, in line with its acquisition growth plans.
Movie & Series TV Enthusiasts
Lift in total subscriptions
Lift in in-app purchases
in retained users
Working closely with Facebook consultants, we looked at alternative ways to grow and scale subscriptions within a short period of time in challenging markets such as Kuwait and Bahrain.
Through advance audience targeting and creative optimization, agency over-achieved planned growth KPIs and received official recognition from Facebook through a Conversion Lift Study.