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FACEBOOK RAMADAN CONVERSION LIFT

OBJECTIVE: Jawwy TV, leading VOD platform in GCC, was looking to increase its Subscribers base and Users Retention during Ramadan, in line with its acquisition growth plans.

target segment

Urban Millennials 

Movie & Series TV Enthusiasts

+49%

Lift in total subscriptions 

+99%

Lift in in-app purchases

+104%

in retained users

the solution

  • Working closely with Facebook consultants, we looked at alternative ways to grow and scale subscriptions within a short period of time in challenging markets such as Kuwait and Bahrain.

  • Through advance audience targeting and creative optimization, agency over-achieved planned growth KPIs and received official recognition from Facebook through a Conversion Lift Study. 

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