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FACEBOOK RAMADAN CONVERSION LIFT
OBJECTIVE: Jawwy TV, leading VOD platform in GCC, was looking to increase its Subscribers base and Users Retention during Ramadan, in line with its acquisition growth plans.
+49%
Lift in total subscriptions
+99%
Lift in in-app purchases
+104%
in retained users
the solution
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Working closely with Facebook consultants, we looked at alternative ways to grow and scale subscriptions within a short period of time in challenging markets such as Kuwait and Bahrain.
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Through advance audience targeting and creative optimization, agency over-achieved planned growth KPIs and received official recognition from Facebook through a Conversion Lift Study.
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