DUBAI CULTURE
OBJECTIVE: Sikka Art Fair, Dubai Culture’s flagship event and one of the main initiatives under the Dubai Art Season umbrella, had the objective of attracting visitors and promote dialogue, awaken curiosity and stimulate thinking.
target segment
Art Lovers
Millennials
Families/Mass
Outdoor Enthusiasts
MARKET UAE
80 K+
Visitors walks-ins
+120%
Engagements and shares during the event compared to previous edition
the solution
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Agency focused in creating buzz around the 9 days event through massive activations in Lifestyle Publishers and Social Media channels:
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Trailers and Stories on Instagram and Snapchat
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.Executive coverage in Lovin Dubai
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Geo-Filters and Interactive Rich Media formats to encourage the target audience to visit Al Fahidineighborhood.
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Visitors from all the Emirates and GCC have attended the Art Fair with an uplift of 20%+ compared to the previous edition.
