ABU DHABI INTERNATIONAL BOOK FAIR
OBJECTIVE: ADIB was looking to promote the Book Fair across the Emirates and target local families and students to come visit and attract the residents who are interested in books and education.
target segment
General Public
Tourists
Students
GCC Visitors
+120%
Uplift in brand consideration across GCC
+15%
Yoy Uplift
in visitors footfall
the solution
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Fusion Five had planned and executed a series of innovative outdoor activations, such as a vintage VAN with an interactive library.
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Visitors had the possibility to pick up their favorite book and share their opinion, while enjoying Live Music sessions and cultural talks.
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A mix of Branding and Engagement focused media channels along with continuous audience optimization secured strong results in attendance and attendants satisfaction surveys.
