ASTON MARTIN
OBJECTIVE: Aston Martin is a British luxury automotive brand with legendary cars. The Brand was looking to generate Qualified Leads and maximize the exposure of the new models.
-37%
Reduction in cost per lead within 2 months
2X
Better performance of branding kpis vs benchmark
40%
Gain in cost-efficiency due to market optimization
the solution
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Agency focused in the planning the digital strategy across 12+ Markets focusing on three pillars:
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Conquer: acquisition of new Aston Martin, Luxury cars switchers
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Retain: existing owners, update seekers
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Inspire: addressing to Mass Audience the message of Appeal and Desire of an exclusive product/experience.
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A mix of Branding and Performance media channels along with continuous market optimizations guaranteed an uplift in qualified leads and ultimately sales.
