OBJECTIVE: Aston Martin is a British luxury automotive brand with legendary cars. The Brand was looking to generate Qualified Leads and maximize the exposure of the new models.
High Net Worth Individuals
Sports Cars Enthusiasts
Reduction in cost per lead within 2 months
Better performance of branding kpis vs benchmark
Gain in cost-efficiency due to market optimization
Agency focused in the planning the digital strategy across 12+ Markets focusing on three pillars:
Conquer: acquisition of new Aston Martin, Luxury cars switchers
Retain: existing owners, update seekers
Inspire: addressing to Mass Audience the message of Appeal and Desire of an exclusive product/experience.
A mix of Branding and Performance media channels along with continuous market optimizations guaranteed an uplift in qualified leads and ultimately sales.