ADNOC DISTRIBUTION
OBJECTIVE: ADNOC partnered with Etihad Airways in an innovative 100% Influencers led campaign, where users can refuel at any ADNOC station and get the chance to win a pair of return flight tickets with
Etihad Airways.
target segment
General Public
Petrol Heads
Travelers
+150M
followers of mega influencers reached
+60%
Increase in media buying efficiency through strategic negotiations
the solution
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Fusion Five had planned and executed a series of innovative Influencers activations, selecting Mega, Macro and Micro Infleuncers.
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Activations include: Insta Stories, Live Events coverage at Etihad Innovation Centre and ADNOC HQ, Image and Video Posts on IG.
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Influencers encouraged and reminded people to fuel their vehicle in ADNOC Petrol Stations to get the chance to win a flight, and they personally participated and engaged with the weekly winners.
