OBJECTIVE: ADNOC partnered with Etihad Airways in an innovative 100% Influencers led campaign, where users can refuel at any ADNOC station and get the chance to win a pair of return flight tickets with
followers of mega influencers reached
Increase in media buying efficiency through strategic negotiations
Fusion Five had planned and executed a series of innovative Influencers activations, selecting Mega, Macro and Micro Infleuncers.
Activations include: Insta Stories, Live Events coverage at Etihad Innovation Centre and ADNOC HQ, Image and Video Posts on IG.
Influencers encouraged and reminded people to fuel their vehicle in ADNOC Petrol Stations to get the chance to win a flight, and they personally participated and engaged with the weekly winners.