ENERGY FOR LIFE – SNAPCHAT LENS
OBJECTIVE: ADNOC launched its first own Lens on Snapchat as a special execution for the Energy for Life campaign to increase engagements and playtime across Snapchatters in UAE.
target segment
UAE Residents Students
Government
Youth
+2.7 M
Snapchatters
reached
+122%
Better than benchmark average playtime
+41%
Better than benchmark share rate
the solution
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The first Snap Lens campaign run by ADNOC turned out as one of the most successful Lenses in UAE, according to the Snapchat team. One person out of three in UAE has seen the Lens, with an outstanding Share Rate of 1.13%, beating the National Benchmark by 41%.
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Average Playtime for Lenses was 24 seconds versus the Global Benchmark of 7 seconds, beating the benchmark by 2.4X. The Lens has achieved a Share Rate of 1.13% vs Global Benchmark of 0.65%.
