ADNOC DISTRIBUTION
OBJECTIVE: ADNOC is 12th largest oil producer in the word, producing 3 million barrels per day and owning over 151 oil transportation and support vessels. Our objective was to increase awareness on scale of ADNOC pivotal role in enabling and accelerating UAE progress and people prosperity and knowledge.
target segment
UAE Residents
Students
Government
Youth
+70%
Brand Uplift
2x
Increase of branding KPIs vs Benchmark
+160%
Increase media buying efficiency through channels optimization
the solution
-
Agency acquired the account in a critical stage and had to focus on scaling the impact of ADNOC energy in everyday people life.
Through an offline mix selection of Radio, Mall Activation, TV, Cinema, Print and a digital mix including SEM, Display, Social Media and Video networks – along with special executions and innovative formats. -
We reached over 6.5M+ people, 4M+ completed views, 14M+ engagements.
