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ADNOC DISTRIBUTION

OBJECTIVE: ADNOC partnered with Etihad Airways in an innovative 100% Influencers led  campaign, where users can refuel at any ADNOC station and get the chance to win a pair of return flight tickets with

Etihad Airways.

target segment

General Public

Petrol Heads

Travelers

+150M

followers of mega influencers reached 

+60%

Increase in media buying efficiency through strategic negotiations  

the solution

  • Fusion Five had planned and executed a series of innovative Influencers activations, selecting Mega, Macro and Micro Infleuncers.

  • Activations include: Insta Stories, Live Events coverage at Etihad Innovation Centre and ADNOC HQ, Image and Video Posts on IG.

  • Influencers encouraged and reminded people to fuel their vehicle in ADNOC Petrol Stations to get the chance to win a flight, and they personally participated and engaged with the weekly winners.